The world's first 100% protein-based sugar alternative, born from Italprotein Srl's research. Zero sugars, zero carbs, zero artificial colours. For cafés, pastry shops, and every moment of authentic sweetness — even at home.
Each Non è lo Zucchero® sachet contains 4g of Proamina®: pure amino acids from patented bacterial fermentation. Elegant on the counter, revolutionary in the cup.
Every day, millions of people look for a healthier option at the café. With "Non è lo Zucchero®" you offer the answer: a protein-based sugar alternative that doesn't compromise taste or foam, suitable for diabetics, athletes, coeliacs and anyone making conscious choices.
Proamina® isn't just a sweetening ingredient: it's a revolution in the cup. Thanks to its protein nature, it interacts with milk proteins to enhance and stabilise micro-foam.
Proamina®'s amino acids bind to milk proteins during steaming, forming a protein network that makes the foam denser, silkier and longer-lasting. The result is an extraordinary cappuccino — richer, more aromatic, more persistent — without a single gram of sugar.
The "Non è lo Zucchero®" dispenser is designed to look great on your café counter. Elegant design, automatic sachet dispensing, unmistakable red colour. Included with your first order — free of charge.
Available in 15 kg bags for pastry labs, gelato shops and bakeries. Heat-stable to 214°C, Proamina® replaces sucrose in all preparations without altering texture, colour or leavening. A choice that turns your desserts into inclusive experiences.
The sugar-conscious consumer market is booming. Diabetics, athletes, people on low-carb diets and protein trend followers actively seek shops offering healthy, delicious alternatives. Proamina® lets you serve everyone without creating separate product lines.
You don't have to wait for the café to enjoy the sweetness of Proamina®. Bring it to your kitchen: in your morning coffee, yoghurt, weekend cake. Zero guilt, maximum pleasure.
Proamina® behaves exactly like sugar in recipes: same volume, same consistency. Substitute 1:1 in any recipe you love.
The sugar alternatives market is worth $7.8 billion and growing at +7.4% per year. You're in the right place at the right time.
Technology patented in Italy with international PCT extension. The only 100% protein-based sweetening ingredient in the world.
Zero glycaemic index. Ideal for diabetics, athletes and those on low-carb or ketogenic diets.
From bacterial fermentation. Vegan, Gluten Free, Non-GMO, zero allergens. EU Reg. 1334/2008 compliant.
+18% demand for sugar substitutes since 2020. Sugar Tax in effect since July 2025. You're already ahead of the competition.
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